Practical AI strategy for marketers at subscription, member-based, and growth-stage organizations.

Why Subscription and Member-Based Marketers Are Perfectly Positioned to Win with AI Personalization

I've spent a significant part of my career inside subscription businesses — the kind where the customer doesn't buy something once and leave, but signs up, stays, and hopefully grows with you over time. Cable. Telecom. Services where retention is (or should be!) as important as acquisition,

Lifecycle Marketing + AI: How to Move from Batch-and-Blast to Behavioral Triggers

When was the last time you received a marketing message from a company you do business with, at exactly the right moment, about exactly the right thing? Did it feel personalized to you? Are we at the point where we are surprised if it does NOT feel personalized? I think

Claude, ChatGPT, Gemini or Copilot — Which AI Belongs in Your Marketing Stack and When

If you've spent any time in a marketing leadership role over the past two years, you've likely used at least one of these AI platforms: Claude, ChatGPT, Gemini or Copilot. And if you're like most marketing leaders, you've probably been using whichever

The Marketer's Guide to Choosing an AI Tool (Especially if You're Not a Data Scientist!)

Every week there's a new AI tool promising to transform your marketing. But the overwhelm you're feeling isn't a knowledge problem — it's a framing problem. Here's how to cut through the noise and choose the right AI for your actual needs.

You are Sitting on a Gold Mine — Here's How AI Unlocks your CDP

Most organizations already have the data they need to personalize at scale. The problem isn't collection. It's activation. Here's how AI finally makes your CDP work the way it was supposed to.