AI Marketing
I've spent a significant part of my career inside subscription businesses — the kind where the customer doesn't buy something once and leave, but signs up, stays, and hopefully grows with you over time. Cable. Telecom. Services where retention is (or should be!) as important as acquisition,
AI Marketing
When was the last time you received a marketing message from a company you do business with, at exactly the right moment, about exactly the right thing? Did it feel personalized to you? Are we at the point where we are surprised if it does NOT feel personalized? I think
AI Marketing
If you've spent any time in a marketing leadership role over the past two years, you've likely used at least one of these AI platforms: Claude, ChatGPT, Gemini or Copilot. And if you're like most marketing leaders, you've probably been using whichever
AI Marketing
Every week there's a new AI tool promising to transform your marketing. But the overwhelm you're feeling isn't a knowledge problem — it's a framing problem. Here's how to cut through the noise and choose the right AI for your actual needs.
CDP
Most organizations already have the data they need to personalize at scale. The problem isn't collection. It's activation. Here's how AI finally makes your CDP work the way it was supposed to.